Are any credit unions currently using push notifications for marketing purposes within their mobile apps? If so, could you share how you distinguish between marketing and transactional/service-related messages, including how consent is obtained and managed across each? Additionally, how are you handling member opt-in and opt-out preferences?
If anyone is willing to share their approach or serve as a contact to discuss further, I would greatly appreciate the insight.
Thank you,
Steven Farhat
Vantage West CU