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Fair Lending and CRA Marketing Metrics/Analytics and Reporting

  • 1.  Fair Lending and CRA Marketing Metrics/Analytics and Reporting

    Posted 7 hours ago

    Good Afternoon,

    Curious how other community banks are tracking marketing and outreach from a Fair Lending/CRA perspective.   Ideally, we'd love for our marketing team to have analytics and reportable metrics to provide to us regarding what census tracts and audiences are being reached. However, per our internal Marketing team, it appears the digital reporting available is minimal and I am wondering how other Compliance teams are accomplishing this type of Fair Lending oversight and analysis, either internally or with a third-party vendor. Additionally, what specific Google Analytics and/or Facebook & Instagram reporting capabilities is your Bank utilizing?  

    Any information or feedback is much appreciated.

    Thanks, Have a great day! 



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